Hey, welcome to my site. I produce nationally recognized live events, develop creative strategies, and build businesses. My work has included multi-day music festivals with internationally touring artists, large-scale brand activations, and creative and digital campaigns that connect with real audiences. I focus on turning ideas into something real and lasting.
Phonetic Agency (formerly Fortress Creative) is a full-service marketing agency specializing in branding, content strategy, and experiential campaigns. Our work spans national brands, local businesses, and nonprofits, including NASCAR, Texas Christian University, and La Pulga Spirits. We deliver clear, results-driven marketing across industries such as arts, entertainment, DTC, higher education, and nonprofits.
Role:
Cofounder
Year: 2018 - Present
Fortress Festival
Fortress Festival was a North Texas-based music festival that showcased internationally touring artists alongside local talent. Recognized by USA Today as one of the 10 Best Music Festivals in North America in 2019 and hailed by Harper's Bazaar as a "can't miss" festival, it became a celebrated event for art, culture, and live music in the region.
Role
Cofounder
Year
2017-2020
DeFy Tickets
DeFy Tickets is a ticketing platform designed to streamline event management and enhance the attendee experience. Focused on innovation and accessibility, DeFy Tickets has supported events ranging from music festivals to cultural gatherings, providing reliable solutions for organizers and audiences alike.
Role
Cofounder
Year
2021-Present
Fortress Presents
Fortress Presents is an event management company specializing in creating memorable live experiences. In addition to managing projects like Fortress Festival and Wild Acre Live, the company has produced a variety of events and fundraisers for clients such as the Jewel Charity Ball, Kimbell Art Museum, Modern Art Museum of Fort Worth, The Sound at Cypress Waters, and more.
Role
Cofounder
Year
2016-Present
Wild Acre Live
Wild Acre Live was a 5,000-seat outdoor venue in North Texas that hosted a wide range of events, from major concerts featuring artists like Gucci Mane, UB40, Lupe Fiasco, and Marc Rebillet to political rallies, food and wine festivals, and cultural gatherings. Known for its versatility and vibrant atmosphere, it became a go-to destination for live entertainment and community events.
Role
Cofounder
Year
2020-2023
Event Production
Planning and managing events from start to finish, ensuring everything runs smoothly and creates a memorable experience for attendees.
Event Marketing
Promoting events in a way that gets the right people interested and ensures strong turnout and engagement.
Creative Direction
Shaping the look, feel, and message of projects to make sure they come together in a way that’s clear, impactful, and creative.
Brand Strategy
Helping businesses figure out how to present themselves in a way that’s authentic, effective, and connects with their audience.
Filmmaking
Creating compelling video content that tells a story, connects with audiences, and delivers on creative and strategic goals
AI Integrations
Finding practical ways to use AI tools to make processes more efficient and outcomes more effective.
Content Strategy
Developing plans for creating and distributing content that aligns with goals and resonates with the right audience.
Strategic Consulting
Offering clear, actionable advice to help businesses make better decisions and solve tough problems.
Experiential Design
Creating unique and memorable experiences that engage audiences through thoughtful design and attention to detail.